Top agent reveals how ‘Bachelor’ stars make money off Instagram

Colton Underwood is just four episodes away from handing out his final rose on Season 23 of “The Bachelor.” Although the last woman standing hasn’t been announced, the four remaining ladies already have huge followings on social media. On Instagram alone, Cassie Randolph has 671,000 followers, Caelynn Miller-Keyes has 476,000 followers, Hannah Godwin has 637,000 followers, and Tayshia Adams has more than 90,000 followers (as of Monday). But being on reality TV is not a guarantee that these contestants will parlay their 15 minutes of fame into a thriving social media business. Agent Paul Desisto, who represents a number of reality stars — including some from “The Bachelor” franchise — told Page Six it “takes creativity, time and energy” to make it. “If you go on television or are in a movie, you’re not guaranteed to make money after this happens,” said Desisto, who works for the agency Central Entertainment Group. One of the ways influencers can grow their presence is by sharing a major life event. Read more here >>>

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